1920 : Mr. P.G. Mehta joins Ms Felber Jucker Co. Ltd (India) as their Executive G.M.
1937 : Mr. P.G.Mehta establishes a mill stores trading concern for dealing in Shuttles, Healds, Reeds, Jacquard Cards, Beltings, Picking Bands, etc.
1948 : With a year into Indian Independence Mr. P.G. Mehta establishes a Modern Shuttle Manufacturing Factory in Amraiwadi area of Ahmedabad.
1959 : Expansion of the business activities and setting up of the Engineering Division for manufacturing Textile Wet Processing & Finishing Machinery,with the assistance of Mr.S.P.Mehta.
1967 : Mr. P.G.Mehta and his family aquire the controlling interest in M/s S.B.E.L., a company located on N.H.8, Narol, in Ahmedabad, and engaged in manufacture and sales of Textile Processing Machinery.
1990 : Running of the Factory Plant passes to exclusive control of Mr. Girish P. Mehta
1993 : Factory Buildings alongwith Plant & Machinery taken over by Mr. G.P. Mehta’s Family under the family partition arrangement.
Over the years, MR. GIRISH P. MEHTA & MR. AALAY G. MEHTA HAVE BEEN TAKING FORWARD THIS LEGACY AND HAVE SUPPLIED MORE THAN 300 NUMBERS HORIZONTAL CONTINUOUS CONVEYOR DRYERS, CENTRIFUGAL HYDRO-EXTRACTORS, FIBER OPENERS, FEED CONVEYORS, BLOWER FANS, DYEING CARRIERS & CAKE-PLATES, CABLE TRAYS and various other SURGICAL COTTON, DYE-HOUSE AS WELL AS COIR & CHEMICAL INDUSTRY EQUIPMENTS under the ASTHA / S.B. BRANDS. Our clients for the above equipments include Top-Ranking Industrial Houses in India, Viz. K.K. BIRLA GROUP, RSWM LTD - LNJ BHILWARA GROUP, ORIENT SYNTEX LTD, PALM FIBER PVT LTD, TRAVANCORE COCOTUFT LTD, RIDDHI SIDDHI MAGNESIA, GIS COTTON LTD - KOTHARI GROUP, NAHAR-OSWAL GROUP, SANGAM GROUP, BANSWARA SYNTEX LTD, BHADOHI CARPETS, AMRAVATHY COIR COMPANY LTD, TRIDENT LTD, etc., at whose mills all our machines are running well to the entire satisfaction of our clients and their department level personnel.